Robert BachleWill generative AI-driven digital content kill online personalization?One aspect of digital marketing that always fascinated me was that people enjoy personalized digital experiences that help them achieve…Oct 14Oct 14
Robert BachleAre the rules changing for content marketing with generative AI?Content marketing has come a long way from text-heavy blog posts and ad-hoc product review sites of the early Internet (phase 1) to smart…Jun 27Jun 27
Robert BachleIs generative AI a threat to online health content? It depends where you see it…The current supreme court case about our government’s efforts to suppress misinformation on social networks reminded me of how differently…Mar 21Mar 21
Robert BachleThe ‘front line’ of digital disruption is (still) UX, not (yet) AITwo current court cases, both involving Meta, caught my attention since they speak to very different developments in digital technology…Nov 27, 2023Nov 27, 2023
Robert BachleThe ‘ego-nomics’ of humble-braggingOver the past year a number of former colleagues have reached out to grumble about people using the ‘humblebrag’ in social channels. Ahh…Sep 8, 2023Sep 8, 2023
Robert BachleGoogle’s making things harder…why?Recently we’ve seen lawmakers from both parties — people who wouldn’t agree on the color of the sky — join forces to propose how to…Aug 29, 2023Aug 29, 2023
Robert BachleWho’s Ready for a Cookieless World?Third party cookies have delivered enormous value to digital marketers since they were invented by a clever network engineer back in the…May 5, 2023May 5, 2023
Robert BachleAI Experts Give Advice to a Digital MarketerWith all the buzz around openAI’s ChatGPT changing the content creation landscape, I asked a few of my former colleagues working in AI to…Jan 29, 20231Jan 29, 20231
Robert BachleHow did “Brand vs. Marketing” become a thing?I’m sure you’ve noticed all of the recent posts on LinkedIn trying to distinguish ‘brand’ from ‘marketing,’ often with a lament that…Oct 19, 2022Oct 19, 2022
Robert BachleDefending digital marketing as we move toRecently I’ve found myself in conversations where digital marketing is blamed for everything from social media’s ills to privacy-eroding…Jul 7, 2022Jul 7, 2022
