Robert BachleIs generative AI a threat to online health content? It depends where you see it…The current supreme court case about our government’s efforts to suppress misinformation on social networks reminded me of how differently…4 min read·Mar 21, 2024----
Robert BachleThe ‘front line’ of digital disruption is (still) UX, not (yet) AITwo current court cases, both involving Meta, caught my attention since they speak to very different developments in digital technology…3 min read·Nov 27, 2023----
Robert BachleThe ‘ego-nomics’ of humble-braggingOver the past year a number of former colleagues have reached out to grumble about people using the ‘humblebrag’ in social channels. Ahh…3 min read·Sep 8, 2023----
Robert BachleGoogle’s making things harder…why?Recently we’ve seen lawmakers from both parties — people who wouldn’t agree on the color of the sky — join forces to propose how to…3 min read·Aug 29, 2023----
Robert BachleWho’s Ready for a Cookieless World?Third party cookies have delivered enormous value to digital marketers since they were invented by a clever network engineer back in the…3 min read·May 5, 2023----
Robert BachleAI Experts Give Advice to a Digital MarketerWith all the buzz around openAI’s ChatGPT changing the content creation landscape, I asked a few of my former colleagues working in AI to…4 min read·Jan 29, 2023--1--1
Robert BachleHow did “Brand vs. Marketing” become a thing?I’m sure you’ve noticed all of the recent posts on LinkedIn trying to distinguish ‘brand’ from ‘marketing,’ often with a lament that…3 min read·Oct 19, 2022----
Robert BachleDefending digital marketing as we move toRecently I’ve found myself in conversations where digital marketing is blamed for everything from social media’s ills to privacy-eroding…3 min read·Jul 7, 2022----
Robert BachleAre we finally making digital data collection and usage fairer and more transparent?A few years back I went for a late-night run (well, to the casual observer it probably looked more like a ‘jog,’ but there you go…) and…4 min read·Nov 14, 2021----
Robert BachleWould you like to play a game?I’m sure many of us Gen X-ers remember the movie War Games, a look into the present and future impact of technology — back when the main…5 min read·Oct 24, 2021----